IT security distributor emt Distribution has launched its channel partner training program, Market Magnitude.
Market Magnitude aims to train partners on products, technologies and concepts that impact their customer’s environment.
Product and technical presentations, discussions around the challenges that a customer faces in its network or security environment are an integral part of this training program.
Case studies, market and technical global trends are few of the other focus areas.
emt concluded its inaugural Market Magnitude program in Dubai, and was attended by several system integrators and resellers from Dubai, Sharjah, Abu Dhabi and other emirates.
This training program focused on small and medium enterprises (SMEs) the fast-growing segment of the economy in UAE. The agenda included presentations on network infrastructure and security solutions as well as case studies from Altaro and emt’s senior executives.
Agnes Azzopardi from Altaro, Fawad Laiq, Lana Toumajane and Nandini Sapru from emt Distribution shared their experiences in different customers scenarios, and gave a run down on product and technical details for IPSWITCH WhatsUpGold, GWAVA, Avira, 2X and Altaro.
“We are excited with the response from our channel partners in UAE for Market Magnitude, enabling and empowering partners with training, knowledge, education, awareness, skill-sets is the focal point of emt’s partner program,” said Mohammad Mobasseri, CEO, emt Distribution. “Channel partners are our biggest strength and a well-informed, well equipped channel is key to our success too.”
emt Distribution plans to take this program to other parts of the Middle East region, with Bahrain next on the list, to be followed by Saudi Arabia and Qatar in first quarter of 2015.
