The Commercial Compliance and Consumer Protection (CCCP) sector in Dubai Economy has urged shoppers in Dubai to choose websites registered in the Digital Protection programme when buying online in order to ensure that their rights as consumers are protected.
At least 44 websites are already enrolled in the Digital Protection programme, launched recently by Dubai Economy. The websites adopting the programme display the Consumer Protection logo of Dubai Economy and they will be bound by the consumer protection laws and regulations in the UAE. CCCP also ensures that those employed in the websites enrolled are trained to follow the relevant consumer protection laws.
The Consumer Protection logo represents a commitment to the principle of transparency in buying and selling and thus helps licensed e-commerce websites to win greater consumer confidence. Consumers can see the list of websites participating in the Digital Protection by clicking the link: http://consumerrights.ae/en/Pages/Partners.aspx
“The Digital Protection programme aims to introduce all categories of shoppers to consumer protection mechanisms and educate them on their rights and their duty to report issues faced during or after a purchase,” said Ahmad Al Muhairi, Senior Manager for Business Awareness in CCCP, adding that consumer confidence in conventional as well as online retail is critical to protecting Dubai’s reputation as a destination for shopping.
Al Muhairi added: “Traders are keen to take advantage of the Digital Protection programme because of the way it supports e-commerce. Dubai Economy seeks to encourage consumers to choose websites that have adopted the programme. With consumer rights guaranteed people can confidently make use of the advantages of online in viewing products, comparing prices and making purchases at their convenience.”
The Digital Protection programme responds to the need for checks and regulations in the e-commerce sphere, which is witnessing steady growth in the UAE, particularly in the retail sector in Dubai, said Al Muhairi. Digital Protection extends the facility to raise a complaint regarding online purchases on the Ahlan Dubai number 600 54 5555, and protects the rights of consumers as well as merchants, he concluded.
