Dubai Duty Free Implements Next Generation POS

Emirates Computers has successfully completed deployment of the latest NCR POS (Point of Sales) machines for Dubai Duty Free at the new Dubai International Airport, Concourse 2 Terminal 3 (C2T3). The new NCR RealPOS 80XRT systems are expected to drive operational efficiency, boost sales performance and enhance checkout experience for shoppers at Dubai Duty Free, the largest innovative retailer in the UAE.

“As part of one of the busiest airports in the world, Dubai Duty Free has to manage a large number of transactions on a daily basis. Providing customers with the best shopping experience through excellent service and maximum convenience is a priority for us and hence we have been investing in innovative technologies,” said Colm McLoughlin, Managing Director at Dubai Duty Free. “NCR’s latest machines are a revolutionary concept in POS terminals, and are powerful enough to manage our enormous number of transactions with ease. We are confident that this solution will help us streamline our business processes, drive operational efficiency and boost our sales performance.”

“We chose Emirates Computers for this project because of their extensive knowledge and experience in implementing similar projects in the region as NCR RealPartner. Emirates Computers dedicated a lot of time and effort to understand our requirements and put together a thorough plan for a complete POS solution. They delivered the project on time in a very professional manner and we are happy with their excellent service and after-sales support,” added Ramesh Cidambi, Director-IT and Logistics, Dubai Duty Free.

The comprehensive POS solution implemented by Emirates Computers included 200 NCR RealPOS™ 80XRT workstations combined with NCR RealPOS DynaKey operator interface, bar-code scanners and thermal receipt printers.

“Emirates Computers’ association with Dubai Duty Free has seen a number of successful implementations. The new deployment is expected to speed up transactions, boost service and enhance the overall experience for shoppers at the Dubai Duty Free,” said Haytham Kamel, VP & GM – Dubai & Northern Emirates, Emirates Computers.

NCR’s RealPOS™ 80XRT terminals leverage Intel vPro processor technology to provide an ideal platform to extend point-of-sale capabilities to include critical store operation functions and customer-centric applications that enhance the shopping experience. These machines deliver 40% better efficiency than previous generation products, are more energy-efficient and provide excellent performance, scalability, systems manageability as well as investment protection.