DISTREE Events has opened distributor registration for DISTREE Europe, Middle East & Africa (EMEA) 2018, which takes place in Monaco from February 6-9th. DISTREE EMEA is a hosted buyer event, giving consumer tech brands access to an invited channel audience of 400 consumer tech distributors from 60-plus countries within the EMEA region.
Aurore Verla-Friess, audience director, DISTREE Events, said, “We have increased the distributor quota to 400 for DISTREE EMEA 2018, reflecting the emergence of new and specialist consumer tech distributors across EMEA who focus on high-growth categories such as lifestyle products, smart home and gaming.”
The 16th annual DISTREE EMEA will gather together senior executives and purchase directors from the region’s most influential consumer technology distributors. Exhibitors at DISTREE EMEA can pre-schedule a personalised agenda of one-on-one meetings with distributors, allowing them to research and meet the channel partners most suited to their business needs.
Verla-Friess added, “We have analysed market conditions in 60-plus countries across EMEA and adjusted our country quotas for distributors accordingly. As well as looking at growth rates, we also assess channel maturity and evaluate the number of new distributors that are launching in each country. The continuous updating and enrichment of the DISTREE EMEA database is intrinsically linked to the overall quality of the event.”
“A projected total of 480 distribution agreements had been signed by exhibitors with distributors they met at the last DISTREE EMEA, according to research six months after the event. In addition, another 470 distribution agreements were under negotiation,” explained Verla-Friess.
Exhibitors at DISTREE EMEA 2018 will represent the entire consumer tech product ecosystem, including high-growth product categories such as mobile devices, mobile accessories, smart home solutions, wearables and gaming products.
“DISTREE EMEA is where clever tech brands come to quickly and efficiently expand their distribution reach across a vast region,” continued Verla-Friess. “We have senior executives from distributors attending who are ready and willing to sign deals with brands. There is no better way to launch, build or manage routes-to-market for consumer tech in EMEA.”
