The UAE Ministry of Foreign Affairs and International Cooperation, MoFAIC, in association with the Ministry of Culture and Knowledge Development has launched “The Cultural and Digital Diplomacy” initiative.
According to WAM, the new initiative is aimed at promoting the most significant Emirati stories of success and creativity besides the country’s cultural and historical landmarks and achievements.
It also covers areas of audiovisual arts, performance arts, music and architecture. It will also shed light on some Emirati prominent personalities who have made significant contributions to the country in the political, cultural, economic, sports as well as social domains.
Zaki Nusseibeh, Minister of State, said, “Through this initiative, MoFAIC is planning to bring to light some of the Emirati stories of success in line with the strategy of the UAE government aimed at promoting the culture of innovation and creativity with the ultimate objective of bolstering the country’s status across the world.”
Meanwhile, Noura Al Kaabi, Minister of Culture and Knowledge Development, noted that the initiative highlights the spirit of cooperation between the two government departments and aimed at promoting the country’s talented people as well as historical landmarks across the world. “These people will be appointed as cultural ambassadors to represent the UAE across the globe through their arts and talents”.
The initiative will focus on three main areas: the pioneer personalities who have valuable contributions in the different walks of life, the historical landmarks such as museums, old markets, sustainable cities, educational facilities, as well as archeological sites such as Saadiyat.
