Software Asset Management (SAM) firm Crayon Middle East today announced its appointment as the first reseller and deployment partner in the Gulf and Saudi Arabia market for on premise and cloud-based SAM firm Snow Software.
As a Snow Software reseller, Crayon Middle East is starting to supply and support organisations in the Gulf and Saudi Arabia throughout the implementation and the deployment process of Snow Software tools as of February.
Snow Software’s SAM platform covers all computing platforms from the desktop estate through to Microsoft, IBM, Oracle and SAP data centre environments as well as tracking the use of applications hosted in the cloud.
“We, at Crayon Middle East, are very keen to join forces with Snow Software as we believe that their offering strongly complements our global expertise in Software Asset Management, which we extended into the local market,” said Joachim Hagström, CEO, Crayon Middle East. “The IT landscape is constantly changing as more and more organisations opt for solutions to optimise operational performance, reliability and compliance levels; the composite of Crayon SAM expertise and Snow Software tools will definitely be by far the ultimate solution for any customer. This appointment reassures the credible SAM expertise of Crayon and its commitment to initiate inclusive bundles of solutions to its customer base.”
“We see the Middle East region as an emerging hotbed of technology,” said Andreas Stjernström, Regional Business Manager, Snow Software. “And where there is an increase in the reliance on software to drive competitive advantage, there is increased risk of overspend and compliance failures. Working with Crayon Middle East, we will help organisations optimise their software to drive the highest value at the least cost.”
