Sophos on Monday announced that it has signed Computerlinks as its value added distributor for the Middle East, as part of a number of regional expansion plans.
The partnership will see Computerlinks distributing Sophos’ complete range of security solutions through its channel network across the region, the security vendor said.
“Our focus in 2013 is to further strengthen our market reach and address the ever-growing SMB segment across the Middle East,” said André Scheffknecht, Vice-President, NEEMA, Sophos. “Computerlinks, with its market knowledge and strong expertise in security value-added distribution, was the perfect choice for our new regional partner.”
“The value Computerlinks brings to the table is their pro-active channel and our strategy to enable our partners to sell, install and maintain our products. We are confident that Computerlinks will be a great partner, who will play an important role in educating and training our channel partners.”
As part of the agreement, Computerlinks will distribute Sophos’ complete range of solutions, including Endpoint Security, Encryption and Data Loss Prevention (DLP), Web and Email Protection, Mobile Control and Sophos Network Security and Unified Threat Management (UTM).
“Sophos offers end-to-end solutions and that’s exactly what most of the vendors are asking us to play in this market,” said Lee Reynolds, Managing Director, Computerlinks MEA and APAC. “Since we are strong in the enterprise space and have had a major push into the mid-market, we will continue to do this year as well.”
Reynolds explained that Computerlinks will work closely with Sophos to develop its local market presence.
Sophos claimed that the SMB (small to medium business) segment is becoming increasingly important, particularly in the Middle East, with Scheffknecht explaining that the firm plans on capitalising on growing demand for end-to-end security among these customers.
“There is a huge demand for security solutions in the SMB market and our focus is to make security easy and usable to address 99% of [SMB owners’] pain points,” he said.
