Citrix has appointed Aaron White as Regional Director, Middle East & Africa (MEA). Aaron joins Citrix from VMware to lead business development across the region, strengthen its leadership position in the Virtualization and Cloud solutions market and drive the company’s plans for growth. He replaces Antoine Aguido, who departed Citrix towards the end of 2010. Aaron will join the Citrix team based in Citrix’s regional head office in Dubai, with responsibility for the growing Middle Eastern business.
In his previous role, Aaron spent three years at VMware, taking the lead on strategic channel and alliance programmes across its Eastern EMEA operations. Starting his career at Unisys, Aaron also spent eight years at Sun Microsystems pursuing sales and business development roles. He has a MSc in Information Systems from the University of Liverpool, UK.
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