Cisco rival Juniper in for corporate makeover?

Juniper will have a new look shortly and some significant new products, as it looks to spiff up its armor for the battle with Cisco into the 2010 decade. According to this Forbes post, the company's big announcement in New York next week will include a new logo, software, silicon and routers.

What it won't include — anymore — is a partnership with Starent Networks for LTE wireless infrastructure. Cisco took care of that last week.

In addition to the new logo, Forbes and our sources report that Juniper will unveil a new software development environment, called JUNOSpace, with three new applications; a next-generation ASIC developed under the code-name “Trinity”; 100G-ready carrier routers, presumably enhancements to the MX Ethernet platforms; an “F5-like” application accelerator/WAN optimizer with software keys, for the data center; and an update on its Stratus cloud computing initiative.

The announcement hits on all key phases of Juniper's business and strategy. The single image of JUNOS and Juniper's intention to build on that single software foundation; silicon for optimized execution of JUNOS code and for the “high-performance networking” mantra Juniper's been trumpeting for a couple of years now; 100G in anticipation of the new 40/100G Ethernet standards due early in 2010; and a continued push into the data center and cloud computing realm, the epitome of high-performance networking and computing.

Looks like the only things missing are an LTE strategy… and maybe an FCoE strategy, but we'll expect at the very least a statement of direction on one or both next week.

Juniper declined to comment for us and for the Forbes story.