Cisco Middle East has announced that Shukri Eid has been appointed Managing Director of its East Region effective immediately.
In his new role, Shukri will lead the Cisco’s business in the UAE, Oman, Pakistan, Afghanistan and Yemen and work closely with partners to support private and public sector customers in their efforts to digitise and transform their operations.
Shukri is a Cisco veteran of nearly 10 years and has worked in multiple leadership capacities across the organization. Over his 20-year career he has led high-profile strategy, business and technology transformational engagements, working with senior officials and executives across emerging markets.
Mike Weston, Vice President, Cisco Middle East, said, “This is a dynamic time where we are experiencing fast-paced changes and evolving trends across industries. As a technology leader, our focus is on accelerating our ability to respond to our customer and partner needs in support of their aspirations. Shukri Eid is a passionate leader with an extensive track record of achievements under his belt, and I am confident of our ability to capture the tremendous opportunities that exist across our markets with him at the helm of the East Region. His management expertise and profound appreciation for the opportunities presented by digitisation position us ideally to execute against our strategic priorities and drive continued growth.”
In addition to his focus on developing and delivering on business strategy, Shukri will champion people development and build on the momentum achieved in making Cisco one of the most attractive places to work for top talent in the technology sector.
“I look forward to my new role during what is an exciting time for Cisco and the region. The time is ripe to harness the power of digitization and there is greater need from our partners, customers and governments across our markets to help accelerate their journeys towards becoming smarter, more competitive and more connected in the new economy,” said Shukri Eid, Managing Director – East Region, Cisco Middle East. “Our talented team and expanding portfolio of solutions place us at the forefront of their efforts to capture this immense potential.”
