The printer and imaging vendor is targeting the emerging IT channel to grow market share in what is one of the priority markets for 2011.
To this end, Canon has unveiled its comprehensive range of copiers, multi-function printers and Document Imaging Management Systems (DIMS) to senior executives and key account handlers from various system integrators and value added resellers in Casablanca and Rabat. Canon conducted a series of hands-on demonstrations to show why these products are market leaders in their categories and the preferred business solutions for SI and VAR elsewhere in the region.
“Maghreb is one of the key markets for Canon Middle East in 2011.With the growing importance of IT channels, markets such as Morocco, Tunisia and Algeria are well poised to benefit from Canon’s market leading technologies. By focusing on System Integrators & Value Added Resellers and providing them with a hands-on experience of Canon’s latest product range across the printer, copier and DIMS categories, we hope to give them a better appreciation and understanding of how Canon products are a better proposition for clients and partners,” says Somesh Adukia, Sales Manager, Canon Middle East.
Adukia sees Morocco as an ideal launch pad for Canon Middle East’s aspirations in the Maghreb region, which consists of Algeria, Tunisia and Morocco. “We see a great potential in this region and are keen to develop this market. We offer a wide-range of imaging products and business solutions that can provide small and medium enterprises as well as big businesses and firms with the tools they need to develop their business,” adds Adukia.
The Morocco SI-VAR seminar is the latest in a series of channel events organised by Canon Middle East and provides partners with insight into the new Canon line up and forthcoming strategies relating to the new products, development of channels and marketing initiatives in the region.
“By empowering our valued reseller partners with this experience and enhancing their understanding of Canon’s business solutions skills, we would like to demonstrate how committed we are to develop this channel.” concludes Adukia.
Canon Middle East is consolidating its market share in the Maghreb region with a series of launches and product demonstrations for system integrators (SIs) and VARs in Morocco.
