Biostar, the Taiwan-based motherboard, graphics cards and industrial computing systems manufacturer, has signed Mindware as its distribution partner for the Middle East region three months ago.
The vendor is highlighting its relationship with the distributor at GITEX 2015.
Johnson Wang, Marketing and Sales Division, Territory Manager, Biostar Group, says, “AT GITEX, we are announcing and underlining our relationship with Mindware. Over the last couple of months, we have been going to our channel partners in the region to convey that Mindware is now distributing our solutions. The distributor brings on board the strength of its extensive partner network and regional expertise.”
Shabeer Ahamed, Business Development Manager, Mindware, says, “Our initial strategy was to inform the market and emphasise that we now have the Biostar distribution deal. Through our resources, partners can now avail ready stock, leverage competitive pricing and take Biostar products to the market.”
One of the main issues in the market currently is availability and here is where the vendor differentiates itself from competition with the help of Mindware, adds Ahamed.
‘We have several channel enablement initiatives including a rebate programme from Biostar. Also, Biostar’s solutions complement our existing portfolio.”
Wang adds, “For our channel partners, I like to reinforce that availability and pricing are our differentiators. We aim to be the successors of Intel brand motherboards in the whole Middle East.”
