The celebrations saw BDL handover a total of 12 cars (six Mercedes Benz and Toyota) to deserving partners for their loyalty, positive impact in developing the market and raising business performance levels.
BDL Executive president Tamer Ismael, says the honours are a result of the company’s efforts in building strong and solid relationships with its partners and a great part of this success especially in the past year came from channel partners. “We appreciate those significant partners and would like to emphasise our commitment to continue building long term relations with them,” he says. “We look forward to entering new business prospects and setting new standards with our partners to seize the available opportunities in the market this year.”
Ismael adds that this year, the company aims at enhancing communication values between BDL and its channel community. “We will be focusing on expanding our reach and enhancing our growth as the company readies to take the business to new heights in the Middle East market,” he says. “Our ambitions in 2011 are to increase market share to 37% by increasing our business with current partners and creating new markets and business in the KSA and the rest of the Middle East.”
Ismael says the company is also rolling out marketing programmes, sales services and after sale services initiatives. “We will work on insuring success and develop our business by expanding programmes which aim at increasing service centres in all the areas that we address in the KSA and the Middle East,” he concludes.
Kingdom of Saudi Arabia based IT distributor BDL recently honoured its channel partners for their loyalty, support and continued contribution to the growth of business in that country.
