Following the recent appointment of Redington Value as a value added distributor for Barracuda Network’s solutions across the Middle East region, the two companies held their first partner orientation to introduce partners to the opportunities open to them as a result of this partnership.
The event, held at the Radisson Royal Hotel in Dubai yesterday, brought together more than 25 of the company’s resellers specialising in security products and solutions.
The focus at the event was to introduce partners to the vendor’s channel strategy, product and solution roadmaps, representatives said.
“We offer the widest range of security solutions available in the market today so as to offer customer end to end comprehensive security. It would be unrealistic to expect any one reseller to be able to extend all of our solutions and services to their customers and therefore the idea behind the orientation was to garner feedback from resellers to identify which of our solutions are most suited to their existing customer base and company capabilities,” said Sherif AbdElGawad, GM, Middle East and Africa at Barracuda Networks.
According to the AbdElGawad, Barracuda Networks has maintained operations in the Middle East through the channel for over five years but having witnessed over 30% consistent growth year on year, the company is now investing even further in establishing a robust local presence in the region.
“This partnership with Redington Value is an extension of our efforts to up our commitment to the region. We were on the lookout for a value added distributor who not only had a significant reach but one that was willing to go the extra mile offering us scalable operations and access to expert resellers in the field of IT security,” he added.
As a result of the feedback from partners at the event, the companies have now decided to conduct two technical trainings, one focused on Barracuda Web Application Firewall and Barracuda NG Firewall, it was reported.
AbdElGawad concluded, “The partnership with Redington Value has been revised to include distribution of our solutions across markets in Africa. The company’s broad presence in the region helps us tap the increasing investments in security across Africa. Through this partnership resellers will gain access to our expert pool of pre-sales and sales resources in addition to our support with lead generation and training so as to enable them stay competitive in the long run.”
This distribution deal is designed to complement Barracuda Networks’ existing local and regional channel distribution partners. Under the terms of the deal, Redington Value will sell Barracuda Networks’ entire portfolio of IT security, networking and data protection solutions, including its award-winning Barracuda NG Firewall platform.
