Apple to grow its $25 billion enterprise business

During a keynote at the BoxWorks conference held recently, Apple CEO Tim Cook, highlighted that they aim to give more focus on enterprise business and grow the segment to surpass the current $23 billion revenue that it brings.

As he often does, Cook reiterated that Apple is just getting started in the enterprise.

“This is not a hobby, this is a real business,” Cook said of the enterprise market, which drove roughly 13 percent of Apple’s revenue between the years 2014 to 2015. “However, that number is a very small amount compared to what the opportunity is,” he said.

Cook further underlined that while they have made significant leaps in the enterprise this year, there’s still plenty of room for growth. “We don’t have deep knowledge of all the verticals that the enterprise deals with,” he said. “We needed that expertise on the enterprise side, and so we’ve partnered with people to do that.”

The partnerships Cook referenced include wide-ranging deals with enterprise mainstays such IBM and Cisco, but Apple’s expanding mobility partners programme also includes smaller players, such as Box.

By partnering with other tech companies, Apple will unlock huge opportunities to help people transform their businesses and improve the ways they work, he said. “If you’re a CIO, you want to do business with someone who’s a part of an ecosystem, not someone that’s on an Island somewhere. The Island days are gone.”

Apple recently launched a number of new products such as the new iPhone 6s and iPhone 6s Plus, and the new iPad Pro, a device that is focused on the enterprise.