Alacatel OneTouch has launched its latest flagship Idol 3 smartphone in the UAE. The launch also saw the presence of manufacturing partners, namely Harman, Qualcomm and Technicolor.
The IDOL 3 has been engineered with two front facing JBL certified speakers and Clari-Fi music restoration technology. It has a 13 MP camera for shots in the dark, indoors or for macro close-ups and is equipped with the new digital colour technology and immersive video experiences from Technicolor. The device is powered with Qualcomm’s Snapdragon 615 processor. A feature exclusive to the phone is its complete reversibility – users can grab and use their phone upside down.
Nicholas Zibell, ALCATEL ONETOUCH’s President of International Business started off with a welcome speech to highlight the brand’s commitment to the MEA market. “We are definitely focusing on the MEA region, we are making Dubai our new Hub this June for the region that is no longer dependant from Europe. This will allow us to be closer to this high potential market to adapt to its requirements and to react much faster by bringing the innovation, and best consumer experience, in terms of price, colors, technology and design.”
Alcatel OneTouch’s Head of Middle East Zied Merichko shares his view that the IDOL 3 is a genuinely exceptional product aimed at smart buyers. “The IDOL 3 came about as a result of extensive research into what consumers wish to experience. We are witnessing the rise of the smart buyer in the region, who wants premium features but at the right price point. And the IDOL 3’s premium design, superb sound, excellent visual attributes and unique reversibility feature makes it a phenomenally crafted product joining us in this region to celebrate our brand spirit.”
