Edimax Technology has signed a distribution agreement with Al Sharq Al Awsat to focus on developing an in-country channel partner program, leveraging the support extended by GCT, Edimax master distributor for Middle East, Africa and CIS countries.
“We are looking forward to working with Al Sharq Al Awsat to handle the distribution of Edimax products into the Iraqi market,” Milad Jabbour, President and CEO, GCT, said. “The company has a strong reach within the Iraqi market and understands the needs of local partners. This new partnership will boost Edimax’s presence across the region and, with the support from GCT, Alsharq Al Awsat will extend the needed resources to develop marketing activities that will help to deliver the right messages about the brand & product characteristics and features.”
“Alsharq Al Awsat is excited to partner with GCT as the authorised distributor of Edimax products in Iraq,” said Mohammad Talib, General Manager, Alsharq Al Awsat. “With our strong presence in Iraq through our sister companies Zero One Solutions, and Far East co, we will reach out to the channel partners and customers in Iraq to convey the right brand messaging and awareness.”
