Learning to grow

Khwaja Saifuddin holds a Masters in International Business Management from Lucknow University, India and has worked across both vendor and …

3 steps to dodge the DDoS bullet

It is an all-too-common headline: Prominent website brought down by attackers. The backstory to this growing threat to business is a distributed denial-of-service (DDoS).

Building effective channels in emerging markets

Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.

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