Path to success

Anand Choudha, MD, Spectrami, discusses what is involved to implement and build an effective channel strategy.

Taking charge

In today’s channel environment, we see vendors and distributors leading the market discussion. Though that is the general practice, but …

Paving the way

Fayez Eweidat, Regional Sales Manager, MENA, Brocade, says SDN is a tremendous growth opportunity for the Middle East IT channel organisations.

Fresh blue Apple

James Dartnell takes a look at what the recent Apple-IBM enterprise deal could mean for the two corporate giants.

For a stronger bond

In one of my previous columns, I had spoken about customer service on the retail front. This time I want to focus on customer service on the B2B end. One of the major differences between the two is that B2B customer service is a lot more than an individual transaction. It is about developing lasting relationships.

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