Path to success

Anand Choudha, MD, Spectrami, discusses what is involved to implement and build an effective channel strategy.

Taking charge

In today’s channel environment, we see vendors and distributors leading the market discussion. Though that is the general practice, but …

Paving the way

Fayez Eweidat, Regional Sales Manager, MENA, Brocade, says SDN is a tremendous growth opportunity for the Middle East IT channel organisations.

For a stronger bond

In one of my previous columns, I had spoken about customer service on the retail front. This time I want to focus on customer service on the B2B end. One of the major differences between the two is that B2B customer service is a lot more than an individual transaction. It is about developing lasting relationships.

Is IaaS a reseller play?

Andrew Hug, VP, Systems Engineers EMEA, Polycom, explores if resellers are missing out on potential opportunities by not partnering with a ‘mainstream’ Infrastructure as a Service (IaaS) provider.

Building profits

Philippe Ortodoro, Vice President EMEA, WatchGuard Technologies, elaborates on the 10-must-knows for the channel when selling network security.

Engaging in real time

Pierre Fricke, Director of Product Marketing, Integration and BPM, Red Hat, discusses how retailers need to develop their IT capabilities in order to engage with customers from a holistic viewpoint.

Flash transforms storage technology

Elavarasu Shanmugam, Storage Sales Leader, Gulf Business Machines, highlights the less-known aspects of flash storage, in an age where increasing number of organisations are opting for analytics, and the requirement for low latency and quicker responses from storage is on the rise.

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