The First Group, the UAE’s leading property developer and hospitality specialist, has entered into a strategic partnership with HPE Aruba Networking to drive the digital transformation of its fast-growing portfolio of upscale hotels.
The collaboration marks a significant step forward in The First Group’s mission to streamline its operations while enhancing guest experiences and embedding sustainable practices across its property portfolio.
By leveraging HPE Aruba’s cutting-edge networking solutions, The First Group is set to deliver seamless, secure, and intelligent connectivity. These advancements will empower the company to integrate cutting-edge technologies, including Internet of Things (IoT) applications, which will improve energy efficiencies, bolster security, and elevate guest services.
Zeeshan Hadi, Business Head – UAE & Africa at HPE Aruba Networking, highlighted the significance of the partnership: “We are excited to collaborate with The First Group in their digital transformation journey. Our AI-driven, energy-efficient networking solutions are designed to empower businesses like The First Group to achieve operational excellence, enhance guest satisfaction, and meet sustainability goals. Together, we are setting a new benchmark for the hospitality industry.”
Amr Al Bawab, Chief Construction Officer at The First Group, said: “Partnering with HPE Aruba Networking underscores our commitment to innovation and sustainability. By integrating advanced network solutions, we’re creating a foundation for smarter, more connected properties. This partnership enables us to deliver exceptional value to our guests and stakeholders while aligning with our broader sustainability goals.”
Shafraz Nasser, Senior Vice-President of Technology at The First Group, added: “Digital transformation is at the heart of our strategy to redefine the guest experience. With HPE Aruba’s AI-driven solutions, we can leverage real-time insights and automation to streamline operations and personalise guest interactions. This collaboration positions us to meet the evolving expectations of today’s tech-savvy travellers.”
Working with HPE Aruba Networking, The First Group will deploy intelligent, programmable networks equipped with advanced AI and machine learning capabilities. These technologies will enable proactive network management, ensuring seamless connectivity for both guests and staff.
Additionally, by investing in sustainable, energy-efficient solutions, The First Group is reinforcing its commitment to eco-friendly operations, explained Ilyas Mohammed, Director of IT Operations at The First Group.
“The adoption of HPE Aruba’s energy-efficient networking technology is a game changer for our operations,” he said. “Not only does it enhance network reliability and security, but it also supports our sustainability agenda by reducing energy consumption across our properties. This is a win-win for both our business and the environment.”
Ultimately, the partnership with HPE Aruba Networking solidifies The First Group’s reputation as a hospitality leader, positioning it as a pioneer in digital innovation. By harnessing the power of advanced technologies, such as AI data analytics and IoT, The First Group will continue to set new benchmarks for guest satisfaction and operational excellence while advancing its sustainability objectives.
Tanveer Mohamed, CEO of Precedence Technologies, said: “As the hospitality industry evolves, it’s clear that technology is at the heart of creating unforgettable guest experiences and driving operational excellence. Collaborating with a visionary customer like The First Group showcases how embracing cutting-edge solutions can redefine standards in the industry. We also share a long-standing relationship with HPE Aruba Networking, which we value & rely on. Together, we’re proving that investing in innovative technologies is not just about staying competitive but about setting new benchmarks for excellence.”
