At an exclusive event in Dubai, NVIDIA showcased groundbreaking AI technologies designed to elevate gaming performance and empower creators, marking a milestone in digital innovation for the region.
NVIDIA recently captivated the MENA region’s tech community with a showcase of its latest AI-driven advancements, aiming to elevate gaming and content creation. At an exclusive media day event at The Ritz-Carlton, DIFC, Dubai, NVIDIA unveiled technologies that promise to redefine user experiences and highlight the company’s pivotal role in driving innovation.
Among the highlights was the MENA debut of NVIDIA Avatar Cloud Engine (ACE) for digital humans—a suite that allows for the creation of AI-driven interactive characters. This technology, when combined with NVIDIA NeMo and RTX, offers seamless, lifelike interactions by integrating advanced language processing and high-definition ray tracing, transforming the way users engage with digital worlds.
NVIDIA also made strides in content creation technology with its AI-powered Canvas tool. Designed to accelerate the creative process, Canvas uses simple brushstrokes to create realistic landscapes, allowing artists and students to visualize ideas quickly and with remarkable precision. Paired with RTX GPUs, this tool exemplifies how NVIDIA’s innovations are streamlining workflows for creators, students, and STEM learners.
Gaming enthusiasts experienced firsthand the power of Deep Learning Super Sampling (DLSS) 3.5 technology on NVIDIA’s RTX 40 series laptops. This AI-powered technology enhances graphics and multiplies performance, with demo titles like Alan Wake 2 and Star Wars Outlaws illustrating the cinematic quality DLSS brings to gaming. “We’re here to enable the next generation of gamers and creators with the best tools to shape their career paths,” said Chantelle Tavid, Head of Marketing at NVIDIA for the MENAT and CIS region.
In addition to these innovations, NVIDIA emphasized its commitment to the region’s local talent, including a focus on Arabic content creation. While details are confidential, Tavid confirmed that collaborations with the UAE government are underway to empower content creators and support the development of region-specific resources.
“We provide the right tools, hardware, and technology for creators and gamers to shape their vision,” says Chantelle Tavid, NVIDIA’s Head of Marketing for MENAT and CIS.
By introducing technologies like DLSS, ACE, and Canvas, NVIDIA is not only advancing AI capabilities but also reshaping the digital landscape. Through these advancements, the company is paving the way for a future where gaming and content creation reach new levels of interactivity and realism.
Highlights of the NVIDIA RTX AI Demo:
- NVIDIA ACE: Covert Protocol
The Covert Protocol demo revealed the future of digital humans, using NVIDIA Avatar Cloud Engine (ACE) for speech and animation, NVIDIA NeMo for language processing, and NVIDIA RTX for lifelike ray-traced rendering. These technologies help developers create digital humans capable of natural language interactions. Attendees were immersed in an interactive experience where they played as detectives in a hotel, completing objectives through dynamic conversations with AI-driven characters. - Stable Diffusion XL in ComfyUI
With ComfyUI offering a streamlined interface for Stable Diffusion XL accelerated on NVIDIA RTX GPUs with NVIDIA TensorRT, guests could instantly generate high-quality images, transforming themselves into characters from DOOM Eternal with a single click. NVIDIA demonstrated how Stable Diffusion XL expedites image generation workflows, combined with one-step RTX-enhanced ControlNets. RTX GPUs speed up image generation and offer access to the newest and broadest range of AI features. - Half-Life 2 RTX Remix Project
Fans of classic gaming went back in time and witnessed an evolution with the Half-Life 2 RTX Remix Project, currently in development as a community-driven effort. This demo showcased NVIDIA’s technologies such as ray tracing, DLSS 3.5, Reflex, and RTX IO, bringing new life and geometric detail to the iconic game. - DLSS on RTX 40 Series Laptops
The revolutionary NVIDIA DLSS technology, which multiplies gaming performance using AI, was showcased on RTX 40 series laptops with titles like Black Myth: Wukong, Ghost of Tsushima, and Horizon Forbidden West. The media had the chance to test the AI-powered feature, seeing firsthand how it creates additional frames and enhances image quality. NVIDIA also demonstrated the unmatched performance of DLSS 3.5 on Alan Wake 2, an AI-driven performance boost that enhanced the gameplay experience to a whole new level. - Star Wars Outlaws DLSS 3.5 Showcase
A side-by-side comparison of Star Wars Outlaws with DLSS ON/OFF demonstrated the dramatic performance difference when playing with DLSS enabled versus when it was switched off, showcasing the AI technology’s power to transform gaming experiences. - NVIDIA Canvas
Attendees explored the artistic possibilities of NVIDIA Canvas, an AI-powered tool that turns simple brushstrokes into highly realistic landscapes. Using RTX GPUs, NVIDIA Canvas allows creators to create backgrounds quickly and speed up their concept exploration. It offers more time to focus on visualizing their ideas with remarkable speed and precision.
