CNME Editor Mark Forker spoke to Shashank Pincha, CTIO at IntelliSoft, to learn more about its SAP partner solution – autoX on RISE with SAP S/4HANA, the benefits it provides to automotive and commercial equipment dealers and OEM’s who adopt the technology, the success of its projects in Dubai & Oman – and the feedback they have received from clients that have implemented the autoX solution.
Can you give our readers a broader overview of the capabilities provided by IntelliSoft’s autoX on RISE with SAP S/4HANA, and explain how this next-generation automotive and commercial equipment application enhances operational efficiency?
IntelliSoft’s autoX on RISE with SAP S/4HANA is a comprehensive solution designed to streamline operations for Automotive Dealers and OEMs across Vehicle Sales, Parts Sales, and After-Sales.
Our solution empowers dealers and OEMs to implement best practices, covering all aspects from procurement to billing. This includes marketing, vehicle procurement with yard management, vehicle inventory, and sales with in-house financing.
Our solution enhances after-sales services, enabling dealers and OEMs to provide exceptional customer experience. It offers efficient business processes throughout the customer journey, including workshop loading. Furthermore, autoX offers end-to-end processes for Leasing and Rental operations.
autoX assists automotive dealers in their digital transformation journey through digital sales channels and paperless operations. Automotive dealers can cater to tech-savvy consumers by offering vehicle sales through their website, digital showrooms, and mobile apps. The solution also improves the experience for corporate customers by providing a dedicated parts dealer portal.
Our solution integrates a high level of automation in daily operations, which minimizes manual data entry and improves overall operational efficiency.
Can you explain the architecture of autoX and how it is designed to be intuitive and efficient for users with varying levels of technical expertise?
autoX, available on the SAP Store, is built on the robust SAP S/4HANA digital platform, offering real-time insights and simplified business process management.
At its core, the SAP HANA in-memory database enables rapid data processing and surpasses traditional ERP systems. autoX eliminates the need for multiple applications as it offers end-to-end processes required for Automotive dealerships and OEMs.
The user interface is based on SAP’s intuitive browser-based Fiori UI, ensuring ease of use for users with varied technical expertise. Leveraging the SAP S/4HANA digital platform, autoX enables automotive dealers and OEMs to benchmark on SAP’s technology innovations across Artificial Intelligence & Machine Learning, which are embedded and integrated through the SAP Business Technology Platform.
Further, autoX is packaged with matured mobility, commerce, & embedded analytics, enhancing the end-user experience and self-service capabilities through an omnichannel interface.
What are the major benefits and impact of implementing autoX in Automotive dealers and OEMs for those who seek greater autonomy, flexibility, and customer experience?
autoX empowers automotive organizations to engage prospects effectively, expand revenue streams, achieve operational excellence, and maximize customer satisfaction. The solution streamlines workflows and facilitates informed decision-making, enabling dealers and OEMs to capitalize on digitally transformed business models.
autoX on RISE with SAP S/4HANA Private Cloud Edition provides exceptional flexibility to adapt to the changing business needs of dealers and OEMs on a digital platform.
The solution connects consumers more effectively to the digital platform through multiple communication channels, including Email, SMS, Chatbot, WhatsApp, and Push Notifications. These channels facilitate closer customer interaction, resulting in shorter sales cycles and an enhanced customer experience, ultimately leading to improved retention.
What is your opinion about automotive dealership landscape in the region?
The automotive landscape is undergoing a transformative shift, driven by changing customer expectations and the influx of new players in the market. Today, the focus has moved beyond merely the brands that dealerships offer; the key differentiator is the overall customer experience.
With an ever-expanding list of options available to customers, dealerships that invest in digital platforms are better positioned to deliver exceptional service, fostering customer loyalty and retention.
Conversely, dealerships that continue to rely on outdated legacy systems face significant challenges. These systems can hinder responsiveness, limit personalization, and lead to customer dissatisfaction.
As a result, we are likely to see a wave of consolidation in the dealership sector, as those unable to adapt will struggle to keep pace with more technologically savvy competitors. There is also a growing trend of OEMs pursuing direct sales strategies when dealers fail to adopt digitalization.
Looking ahead to the next five years, the landscape will be shaped by the dealers who embrace innovative technologies. The dealers must ensure the selection of the right technology and partner in line with the long-term goals of the organization.
Can you tell our readers about the incredible success of your recent Go-Lives?
We recently supported Al Habtoor Motors, UAE, and Oman Trading Establishments, Oman, with the adoption of autoX on the RISE with SAP S/4HANA digital platform. Both organizations are already reaping the benefits of their transition into the digital era.
Building on these successes, Towell Auto Center, Oman, has selected autoX for its own digital transformation journey. Our pipeline remains exceptionally strong, and we anticipate announcing several new deals in the near future.
What sort of response and feedback has there been regarding the impact following the implementation of the solution from clients?
The feedback after implementing autoX has been overwhelmingly positive. Our clients, empowered by SAP S/4HANA, report significant improvements in engaging prospects across multiple channels and providing timely information.
Internal processes have become much simpler, as many manual tasks have been eliminated thanks to the automation provided by autoX.
The customer journey, from initial engagement to closure, is significantly faster, resulting in higher customer satisfaction. With the existing infrastructure, workshops can service and repair a greater number of vehicles.
The introduction of both B2B and B2C channels has driven revenue growth, positively affecting the top line. Improved operational control has also reduced revenue leakages, benefiting the bottom line.
