e& UAE, the flagship telecoms arm of e&, and Hewlett Packard Enterprise (HPE) announced the expansion of their partnership, paving the way for the launch of a flexible SD-WAN as-a-Service offering, based on HPE Aruba Networking EdgeConnect SD-WAN. 
In November 2024, e& UAE and HPE disclosed their plans to offer tailored networking solutions and comprehensive services, based on HPE Aruba Networking technology.
The partners have now taken the next step in their collaboration, with the announcement of a new flexible solution for their SD-WAN customers, which will be based on the HPE Aruba Networking EdgeConnect SD-WAN. The onboarding of this new solution will further support e& UAE in its ambition to become the premier managed services portfolio in the UAE.
The new solution will provide e& UAE customers with key insights into their own SD-WAN consumption and help them manage costs.
“Throughout the past few months, we’ve seen an increasing demand highly performant, secure and reliable networking increasing, fuelled by significant developments the UAE’s business and especially tech scene as innovations such as AI on the rise,” said Zeeshan Hadi, Country Manager for UAE & Africa at HPE Aruba Networking. “The new flexible SD-WAN as-a-Service solution provided by e& UAE will directly address those needs, providing the key advantages of HPE Aruba Networking’s EdgeConnect SD-WAN in a flexible as-a-service model. With e& UAE’s wide network presence in the country, this will enable more organisations to fully embrace technological developments and scale based on their network usage needs.”
The sentiments expressed by HPE Aruba Networking were echoed by e& UAE, who shared that the new offering will be supported through e& UAE’s Network Operations Centre (NOC), which allows customers to reduce the burden on the IT team, increase efficiency, and lower overall cost, with a dedicated team of professional engineers managing IT operations end-to-end
Ultimately, this will deliver more value for customers, increase their visibility and flexibility and overall deliver a better customer experience.
At e& UAE, we are committed to driving cutting-edge digital transformation by delivering scalable, secure, and high-performance networking solutions to our customers,” said Hamad Al Marzooqi, Senior Vice President of Presales and Business Operations, e& UAE. “Our expanded collaboration with HPE Aruba Networking marks a significant milestone in offering flexible, as-a-Service SD-WAN solutions that optimize cost efficiency, enhance operational agility, and empower businesses to scale seamlessly. By integrating HPE Aruba Networking’s EdgeConnect SD-WAN with our robust Network Operations Centre (NOC), we provide end-to-end managed services, allowing enterprises to focus on innovation while we ensure seamless network performance and security. This initiative aligns with our vision to be the premier managed services provider in the UAE, equipping businesses with the agility to thrive in an evolving digital economy.”
