Sebastien Bloch, Vice President Sales at Weblib, outlines the acceleration of digital transformation in today’s business landscape and the efforts they are taking to meet the technological expectations of their partners.
Q1: The landscape of business is evolving faster than ever due to acceleration in digital transformation. How is Weblib helping customers stay ahead and take advantage of the latest technological advancements?
At Weblib, we help businesses stay ahead by leveraging the latest in cloud technologies, data analytics, and secure authentication solutions. Our cloud-based platforms offer scalability and flexibility, while advanced analytics help businesses extract actionable insights. In addition, we prioritise security with robust authentication mechanisms, ensuring safe and seamless access to systems and data. This approach enables our customers to protect sensitive information while staying competitive in an ever-evolving digital landscape.
Q2: One of the biggest challenges for any technology company today is to meet the evolving consumer expectations. What are some of the efforts Weblib has taken to stay close to its customers and partners?
At Weblib, we understand that consumer expectations are constantly evolving, and staying close to our customers and partners is essential to meeting these demands. Our dedicated R&D and product teams work tirelessly to develop new features and innovations, ensuring our solutions remain at the forefront of technology. For example, over the past year, we’ve rolled out more than 1,000 new features across our product portfolio. Through regular feedback loops and close collaboration with customers, we continuously adapt and refine our offerings to meet their changing needs. By staying agile and responsive, we ensure our products evolve in line with market demands and help our customers maintain a competitive edge. Weblib emphasizes on personalized partner onboarding and enablement along with dedicated customer support, ensuring customers feel supported at every stage of their journey.
Q3: Can you tell us about the Smart Wifi solution and what makes it so unique?
Weblib’s Smart WiFi solution stands out by combining high-performance connectivity with intelligent management tools to offer seamless, reliable WiFi experiences. What makes our solution unique is its ability to automatically optimise network performance based on real-time data, ensuring users always have fast and uninterrupted access. Beyond connectivity, our Smart WiFi includes powerful marketing tools that enable businesses to engage customers directly. These tools allow for customised splash pages, targeted promotions, and real-time analytics, helping businesses not only improve the user experience but also drive customer engagement and loyalty.
Additionally, Weblib’s Smart WiFi is compatible with most WiFi vendors, offering seamless integration into existing infrastructures. On top of that, we’ve developed Ucopia Apps Connect, which allows customers to connect directly to the network through their own application, further enhancing ease of use and personalisation. Scalable and adaptable, Weblib’s Smart WiFi provides businesses with a future-proof solution that grows with their needs.
Q4: What are your top priorities and strategic plans for 2025?
In 2025, Weblib’s strategic priorities will focus on innovation, growth, and regional expansion. As a French company and a European leader, our goal is to build on our success and expand our footprint in the Middle East, where we see significant potential to raise our profile as a leading software publisher. To support this growth, we will be rolling out a new partner program that will provide additional expertise and strengthen our product offerings across regions. We’re also committed to developing our local resources to better serve our customers and partners, ensuring we continue to deliver tailored solutions that meet evolving market needs. With these initiatives, we aim to maintain our leadership position and achieve strong, sustainable growth in 2025 and beyond. Our solution is not only technically, but also commercially viable, having multiple flavours catering to different needs of customers.
Q5: The Middle East is rapidly evolving into a global hub for technological innovation, with 2025 set to be a pivotal year in the region’s digital landscape. What are some of the channel development initiatives that you are planning to launch along with Westcon-Comstor during this year?
Middle East is rapidly evolving into a global hub for technological innovation, and 2025 is set to be a pivotal year in the region’s digital landscape. At Weblib, we’re excited to build on our already successful partnership with Westcon-Comstor, a key partner in Europe, to drive channel development in this dynamic region.
Our partnership with Westcon-Comstor is central to our channel-first sales philosophy, and we’re confident that it will play a crucial role in expanding our presence across the Middle East. In 2025, we plan to implement joint marketing initiatives aimed at strengthening and growing our partner network. These initiatives will focus on providing partners with the support, expertise, and tools they need to effectively promote and integrate Weblib’s solutions.
By empowering our partners with comprehensive training, co-branded marketing materials, and tailored support, we’ll ensure they have everything necessary to fuel our growth in the region. This approach will not only enhance the partner ecosystem but also solidify Weblib’s position as a trusted software publisher in the Middle East.
Image Credit: Weblib
