Ring showcases AI-powered home security innovations 

At GITEX, Mohammad Meraj Hoda, Vice President of Business Development for Emerging Markets at Ring, shared key insights into the company’s mission and focus, highlighting its innovative security solutions. He emphasised the company’s commitment to enhancing customer experiences through its product portfolio and integrating advanced technologies like AI. 

Ring is highlighting its whole-home security solutions this year, from video doorbells and indoor and outdoor security cameras to Ring alarms. The company is also showcasing the Ring Pan-Tilt Indoor Camera, Ring’s first indoor camera that can rotate 360 degrees. The camera delivers high-quality video footage and reliable functionality, including full and clear HD video and colour night vision with expansive pan and vertical tilt coverage. It includes features like Live View, Two-Way Talk, and real-time motion alerts. 

“We are dedicated to keeping people connected to what matters most,” said Hoda, underscoring the company’s central mission. “Our doorbells, for instance, provide notifications when someone approaches, making parcel deliveries and visitor alerts seamless. For those concerned about loved ones at home, our indoor cameras ensure you can keep an eye on them remotely. Meanwhile, our outdoor cameras create a perimeter of security around your property. 

He also pointed out the integration of these devices through Ring’s proprietary app, which unifies their functionality, giving users convenience and comprehensive control over their home’s security. “The response we’ve received at GITEX has been fantastic, with growing engagement and strong brand recall compared to last year,” he added. 

As AI becomes an integral part of technological advancement, Ring has long embraced it to enhance the security experience for its customers. “AI is a game-changer, but for us at Ring, it’s not new; we’ve been integrating AI and Computer Vision into our products for years,” said Hoda.  

For instance, he shared Ring’s doorbells use AI to detect specific activities, such as package deliveries or human movement. “AI not only alerts users but gives them meaningful data, allowing them to monitor their homes more effectively. Our cameras, with motion detection and privacy zone capabilities, can track a person’s route approaching your home, providing a layer of security that’s both proactive and informative.” 

Reflecting on GITEX’s importance, Hoda remarked, “GITEX is an incredible platform, and with its expansion into other regions, it has truly become a global brand. It allows us to engage with partners and customers while elevating our brand presence.” 

Ring also debuted its transformed subscription plans that will be available for customers on November 5. Ring Home offers three plan tiers: Home Basic, Home Standard, and Home Premium, and depending on the tier, it comes packed with new features like Video Preview Alerts, Extended Live View, Continuous Live View and Doorbell Calls. 

He concluded: “Our mission remains the same: to ensure our customers can stay connected to what matters most, wherever they are. Whether it’s monitoring their pets, ensuring the safety of their family, or securing their property, we aim to provide peace of mind.” 

Image Credit: Ring