Logitech has big plans for the region

Veronica Martin caught up with Angelos Stefandis, Head of B2B Sales – Video Collaboration & Personal Workspace – Emerging Markets (AMECA, India & SouthEast Asia) to discuss GITEX 2022 and the company’s plans for the region.

Can you tell our readers about some of the solutions and partnerships during GITEX this year?
This year we are trying to elevate a discussion about Logitech moving to enterprise facing solutions and we are showcasing four flagship products. One is the B camera 505, which is certified by all the major video platform providers such as Zoom and Microsoft. The camera has the unique feature that when you inflict the camera, you can put an object inside and then you can showcase the object.

The second is the MX keyboards for the ones who are traveling and want to have on the go a mouse and keyboard with them. All of our features are ergonomic made for people who are working long hours behind the desk and want to feel more comfortable.

Our third is the zone vibe 125 which is the newest of the headset lines we have. It’s wireless,
fully customizable, has very easy navigation buttons on the headset and you can flip it for the microphone to be muted.

The last one is the larger Logi Dock, which is for the consumers in the workspace, but also the ones at home who want to have a decluttering option, which is the only one docking station.

In the last 12 months, how has your company performed in the MENA market?
There is a lot of transformation going now in the market and everybody is moving to relearn everything about how the workspace will be. Our performance was great, and all of our customers and partner are speaking very positively about us.

Which technologies and IT trends are the forefront of driving innovation for your business?
The hybrid workspace, connectivity from everywhere, equity in the meeting rooms, where people will feel inclusive whether they join from a meeting room or remotely. Security is also a major trend and a threat at the same time.
Besides, we have recently run a survey with UAE participants who are mostly working remotely and more than three quarters of them said that they don’t feel equity when they join a meeting.

What are the key messages you would like to communicate to the people who are attending GITEX?
We are here with the mission that we want everyone and the organisations they are working for to feel inclusive, to feel that they can work and collaborate more effectively from everywhere, anytime. We really believe we can meet that promise. Our innovations are around that theme and we are developing technologies, solutions for the enterprises.

Can you tell our readers what differentiates your company from your market rivals?
All our products are made with the customer in mind in the personal workspace. Recently in the unified communication video collaboration solution that we offer, we have achieved great results meeting our customer needs. Most of our recent line-up of products are environmentally eco-friendly, we help organisations to transform the way they do business, and we work with them on how the solutions should be implemented.