Spokesperson: Ashraf Yehia, Managing Director, Eaton Middle East
- What’s the importance of being back again to one of the most influential industry trade shows?
MEE 2020 is an excelled opportunity to meet our partners and customers again and engage with new clients for future business growth. In the last couple of years, due to COVID and the respective restrictions that were in place, it restricted us and many other companies from being part of in-person events and exhibitions. This exhibition gives us the platform to showcase our new technology, demonstrate our unique range of products, including digital solutions such as Brightlayer.
- How does Eaton help its clients and their infrastructures move towards better digital enablement?
From education and healthcare to retail and hospitality, digital transformation is driving more critical infrastructure than ever to distributed IT environments as organisations seek to bring data closer to their end users. Managing power in this environment becomes more critical as many edge facilities lack on-site IT support staff. Eaton is quickly moving towards digitalisation and solutions that enable organisations to avoid power-outage. One product is the Intelligent Power Management (IPM) software. It is a key part of the Brightlayer Data Centre suite. IPM is basically a disaster avoidance for distributed power infrastructure. Users have control over the infrastructure in enterprise or edge computing environments to avoid costly outages.
- How will Eaton help companies make power safer, more sustainable and efficient?
The climate emergency is no longer an abstract issue for scientists to resolve. It’s here. Our products are designed to help customers around the world use power more efficiently, reliably, and safely. The company’s electrical solutions form the backbone of safe, reliable electricity supply. Its industrial products play a key role in the world’s infrastructure.
Our mission-critical support is foundational across essential services — hospitals, first responders, governments, data centres and more. Our customers continue to want cleaner, more electric and more connected products. And the company is meeting that demand while striving to make good on its mission to improve quality of life and the environment at the same time.
Eaton is leveraging what it thinks are the most important secular growth trends that we’ll experience in our lifetime: an energy transition driven by climate change, increasing electrification and explosive growth in digital connectivity. In the next 15 years, it’s estimated that half of the world’s electricity will come from renewable resources. That means more distributed energy resources will be online and more homes, businesses and communities will be able to produce and sell energy as well as consume it. This energy transition is changing how power needs to be managed and optimised for homes, at a facility level and for utilities.
We are leading this transformation by helping customers and communities unlock a low-carbon energy future. While our offerings today are making a strong impact, it is also focused on what comes next and is committed to spending $3 billion globally in research and development over the next 10 years on products and solutions that will reduce emissions.
In alignment with this investment, we have committed to work with our customers and suppliers to reduce its indirect greenhouse gas emissions by 15 percent from 2018 levels by 2030. At Eaton, the work our teams do to improve people’s lives and the environment has never been more relevant, or more critical to our stakeholders and our global community. We look forward to continuing to make what matters work, safely and sustainably, for many decades to come.
- In order to drive operational value, how did Eaton’s power management solutions help their customers in the Middle East through capitalising on the data and insights?
With comprehensive system monitoring including emergency power availability, facility efficiency, environmental impact. These include the way we manage cloud connectivity, edge enablement and cybersecurity to the application of data science tools and analytics approaches we use to help create actionable insights for our customers. This common set of components, plus a breadth of extensible user experience components, will improve development speed, scale and efficiency for our customers.
- Tell us more about “Brightlayer”; what it actually does, and how it helps businesses monitor their IT and facility assets and data?
From our perspective, Brightlayer is the foundation for how we are positioning our organisation as an intelligent power management company and for enabling revenue growth through digital solutions. From our customers’ perspective, through our Brightlayer offerings, we can help customers capitalise on data and insights from their connected assets and equipment to solve their toughest power management challenges.
Brightlayer lets you access data, insights and digital solutions to best meet your business needs. It all starts with your assets and the data they can provide you. We’re focused on helping you capitalise on the data and insights from those assets to drive operational value.
