Fortinet showcases AI-powered solutions and strategic alliances at GITEX   

In an era marked by rapid technological advancement and increasingly complex cyber threats, organisations are confronted with pressing challenges that demand innovative solutions. At GITEX, Fortinet stands out as a prime example of a company showcasing cutting-edge technology and forging strong alliances that empowers both customers and partners. 

On the sidelines of the show, Shane Grennan, Senior Channel Director – MEA, Fortinet, shared that this edition of GITEX is the first time that the company is hosting Partners on its stand. He stressed that as cyber threats evolve, businesses are recognising the urgent need for robust solutions that can keep pace with the volume and sophistication of attacks. 

He said: “The landscape of cybersecurity is more complex than it has ever been. At GITEX, we are focusing on Artificial Intelligence (AI)-driven cybersecurity solutions, offering organisations the capability to better manage risks and respond to threats effectively. Our solutions use AI to navigate the hyper complexity of the modern cyber environment while also addressing pressing labour shortages that plague the industry.” 

When asked about opportunities in the industry, Grennan said that managed security services are carving a critical space within the cybersecurity domain. As partners vie for competitive projects, connecting with managed services enables companies to not only enhance their resale business but also provide their clients with comprehensive security solutions. 

Furthermore, he highlighted that the rapid expansion of cloud computing is a pivotal trend that is redefining marketplace dynamics. “With hyperscalers such as Microsoft and Google investing heavily in data centre development, the opportunities for growth and innovation are immense. Governments worldwide are recognising the strategic importance of cloud technology, often fostering public-private partnerships. As the marketplace adapts to these developments, businesses will look to shift their focus from merely selling applications to embracing comprehensive cloud spending strategies that encompass an array of services and solutions,” he said. 

Grennan highlighted this is also the first time where Fortinet is exhibiting with two stands at GITEX, with the second one focused on operational technology (OT). “As we broaden our focus to encompass sectors beyond traditional IT, the importance of OT security cannot be overstated. The landscape of OT is complex, involving multiple entities, from customers to suppliers. Despite its critical nature, many industrial control vendors still lack robust security awareness and comprehensive project offerings, leaving significant gaps. This presents an untapped market ripe with opportunity for businesses willing to invest in OT security solutions.” 

Additionally, Secure Access Service Edge (SASE) stands at the forefront of emerging tech and is poised to transform how organisations secure their network, he explained. By combining security services with a software-defined network (SD-WAN) infrastructure, SASE offers a compelling value proposition that addresses the needs of modern enterprises. “At Fortinet, our leadership in SD-WAN positions us uniquely to provide customers with hybrid solutions that enhance both security and operational efficiency,” he added. 

Grennan concluded by emphasising that the tech landscape thrives on collaboration, and the company’s partnerships reflect this dynamic nature. “By actively exploring new specialisations and maintaining a robust rebate program, we are laying the groundwork for success in a competitive environment,” he said. 

Image Credit: Fortinet