Veronica Martin caught up with Mohammad Zaza, Director of Business Development at Dahua Technology, to discuss GITEX 2022 and the company’s plans for the region.
Can you tell our readers about some of the solutions and partnerships during GITEX this year?
We are here at GITEX to showcase our strategic solution related to the safe city and also, we have signed a partnership with MOE related to the safe city and traffic control.
In our booth, you can find our LED Digital Science system, interactive screens as well as consumer level solutions related to IT products. Our philosophy is to do business with security and IT at the same time and this is what we are reflecting today here GITEX.
Which technologies and IT trends are the forefront of driving innovation for your business?
The biggest trend is LED, and you can see this in the number of LED that have been installed all over the exhibition. We also have 3D LED for different sectors in Dubai, such as marketing and retail. In our booth you can also experience AR related to LED.
In the last 12 months, how has your company performed in the MENA market? Has your company ventured into any new markets/countries, and can you share your overall growth?
The past three years have been very good for us, and we have achieved a stable revenue growth of around 41% every year. This will contribute to give even better support to our local clients in the UAE and the MENA region in general.
In addition to existing operating businesses in machine vision, robotics, video collaboration, smart fire safety, automotive electronics, smart storage, smart security check, smart display, smart control, and smart thermal imaging, we continue to look into new opportunities.
Can you tell our readers what differentiates your company from your market rivals?
Everybody can have good solutions, but our focus is to have the highest standards when it comes to project execution and the support we give to our clients. We have a great product that we have installed almost everywhere and empowers verticals with leading AI technology, but our main priority is the client.
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