Dell Technologies seeks to master native edge

Veronica Martin spoke to Tarek Saliba, SE Manager at Dell Technologies during GITEX Global about the new products and solutions they are demonstrating and launching, key technologies and trends driving innovation and what value GITEX brings to Dell Technologies.

Can you tell our viewers what new products and solutions you are demonstrating and launching here this week at GITEX Global?

We are focusing on five main strategies starting with the cloud, helping our customers to adopt a multi cloud strategy. We’re also focusing on data and we are using again the native edge, which is a very attractive technology and very relevant today.

According to analysts 70% of the data in the future will be generated at the edge as customers are seeing its value, they are implementing a lot of infrastructure at it and they need to capture this data at the edge to process the data as soon as it’s generated. This comes with challenges though. One of them is security because the native edge isn’t as secured as the main data centre. This means you need the infrastructure to support this type of environment.

Additionally, we are seeing customers moving hundreds of servers into one single location, but also to multiple ones, so in many cases they don’t have the capacity to manage all these operations. With the Native Edge you can manage easily all these locations and organisations don’t need to send employees to these locations to manage and operate. They can manage everything from one single location.

The fourth one is security because we know that most of organisations have big concerns when it comes to security, so we are building our portfolio around cybersecurity. The five pillar is around workforce transformation to support customers, to adopt the workforce and have the capability to work from any place they want in the hybrid world that we’re living in.

We’re also building our streaming platform a capability to move data from the edge to the data centre. This will help customer to manage multiple edges as well as one single streaming platform that move data from near edge to edge to the main data. We’re also building the modern data centre and modern data management solution, which is based on the data virtualisation.

We’re building this virtualisation layer to help companies and data scientists to access data from everywhere, so they don’t have to move data around. We virtualise the data and give access to all data sources.

From your company’s perspective, what are the key technologies and trends that you’re seeing that will drive your innovation and product roadmap for the next 12 months?

Generative AI is the big thing now. The key in generative AI is the capability, as it’s not like traditional AI where you do one model to do one single thing. Generative AI has the capability to generate new content, videos and images. It has the capability to have multiple use cases within one model and customers are starting to see the impact of this. Most of customers are focusing on AI and doubling their investment on it.

How important is an event like GITEX Global for your company – and what value does it bring to your organisation?

GITEX is great platform to meet our customers, colleagues, share our experience with everyone and showcase all the new technology that we are bringing into the market with all our customers. The UAE is a very interesting country as it’s adopting all the new technologies faster than other places. GITEX gives the chance customers to come and see what Dell and other companies are doing right now and what’s coming in the near future.