Rakesh Parbhoo, Executive Vice President, Westcon-Comstor MEA, highlights what their partnership with Cisco & AWS Marketplace means for the channel.
Q: Can you tell us about Comstor and Cisco’s partnership with AWS Marketplace?
A: Comstor has maintained a long-standing partnership with Cisco. Recently, Westcon-Comstor was awarded the DSOR agreement with AWS, enabling us to privately list our vendors’ products on AWS Marketplace and share quotes with our channel partners.
Given our decades-long relationship with Cisco, it is not surprising that they are among the first vendors included in Westcon-Comstor’s AWS Marketplace program. We can now list Cisco’s cybersecurity, observability, networking, and collaboration-focused software products on AWS Marketplace.
Q: What does this partnership mean for the channel?
A: End-user buyer behaviour is evolving rapidly. An increasing number of end users want to procure in AWS Marketplace thanks to the flexibility and pre-defined budgets it offers. At Westcon-Comstor, we’re committed to enabling partners to sell where their customers want to buy. The partnership with AWS Marketplace allows us to meet this objective.
By providing our partners with the ability to access Cisco’s outstanding technology portfolio through AWS Marketplace, we are establishing a new platform that will foster growth and scalability throughout the value chain.
Overall, this agreement with AWS presents a unique opportunity to strengthen the position of the channel in the cloud marketplace ecosystem while also allowing new growth opportunities for our partners and vendors.
Image Credit: Westcon-Comstor
