Almasa Value Distribution, an Almasa Holdings company, has announced a regional partnership with LG to address the visual communications needs in the gulf region.
As part of the agreement, Almasa Value Distribution will incorporate LG’s display technologies into digital signage systems aimed at various verticals including retail, hospitality, government and transportation. ALMASA ‘s extensive knowledge of the Middle East market combined with LG’s innovative commercial displays are expected to enable the company to gain significant market share in the fastest-growing market segments in the region.
Roger El Tawil, Executive Director of Almasa Value Distribution, stated, “There is tremendous unaddressed potential for integrated signage solutions in the region. Almasa ‘s partnership with LG will give the customers a source for innovative and tasteful digital signage options that are specifically tailored for the environments and business goals of verticals such as retail, hospitality, public sector and transportation. Together, we anticipate robust demand from hospitality and retail leaders who appreciate the value and return-on-investment that a bespoke signage solution can deliver.”
D.Y. Kim, President of LG Electronics, Gulf FZE stated: “Almasa Value Distribution and LG partnership allows us to reinforce our presence in the market and strengthen our distribution channels. We look forward towards providing this complete offering to our customers who require solutions from multiple software providers and integrators.”
The overarching challenge that the region’s decision-makers face is the need to work with multiple vendors to provide signage and security systems, resulting in solutions which don’t interconnect or deliver a consistent message to the audience. LG’s technology and ALMASA ‘s complimentary professional products enable the system integrators to develop and deliver solutions which are bespoke for each resort, mall, restaurant etc. and which have capacity to be quickly and seamlessly upgraded as required by business growth.
