Channel, News, Vendor

TechBridge MEA to distribute Cywareness Cyber Training Platform in the Middle East

(L-R) Ari Lev, Sales Manager at Cywareness & Steve Lockie, General Manager of TechBridge MEA.

Cywareness, a provider of AI-driven cyber awareness training solutions, has partnered with TechBridge MEA to distribute its platform across the Middle East and Africa, helping organisations combat the growing wave of cyberattacks in the region.

The Middle East continues to experience a surge in cyber threats targeting critical infrastructure, government institutions, and private enterprises. Alarmingly, research highlights that human error accounts for over 80% of cybersecurity breaches worldwide—a vulnerability that no amount of cutting-edge technology can completely shield.

Cywareness offers a solution by turning the weakest link into the strongest defense. Its comprehensive training platform equips employees with the knowledge to identify phishing attempts, social engineering tactics, and other cyber threats.

Organisations using Cywareness have reported:

  • Fewer human errors thanks to practical, up to date, engaging training.
  • Enhanced security culture across all levels of the organisation.
  • Simplified compliance through robust tracking and reporting.
  • Improved training ROI through measurable, cost-effective solutions.

“Our platform transforms the human factor from a vulnerability into a strength”, said Ari Lev, Sales Manager at Cywareness. “With multi-language customisable content and easy accessibility, we ensure every employee, no matter their role or background, is equipped to contribute to a safer workplace”.

Steve Lockie, General Manager of TechBridge MEA, emphasised the importance of this partnership: “As digital transformation accelerates across the region, emaployee cyber awareness is no longer optional—it’s critical. For our channel partners, Cywareness represents a unique opportunity to deliver scalable, high-demand solutions that strengthen client relationships and drive recurring revenue”.

What Makes Cywareness Stand Out:

  • AI-Powered Phishing Simulations: Realistic threat simulations via email, WhatsApp, and SMS.
  • Updated Content Every 10-14 Days: Training stays relevant with updates tailored to emerging threats.
  • Multi-Language Support: Eight dubbed languages and subtitles in any language for accessibility.
  • ISO 27001 Certification: Meets the highest standards for information security.
  • Compliance Tracking: Simplifies regulatory reporting for businesses.

As CVAD, TechBridge MEA sees tremendous value  for its Channel Partner Community.

  • Expand service offerings with an in-demand solution.
  • Generate recurring revenue through subscriptions and ongoing training.
  • Strengthen client retention with value-added services.
  • Access comprehensive partner support and training resources.

As enterprises and governments in the Middle East increase their focus on cybersecurity and stricter data protection laws, the Cywareness-TechBridge MEA partnership arrives at a pivotal moment. Together, they aim to empower organizations to build robust security cultures while meeting the region’s growing compliance requirements.

Image Credit: Cywareness & TechBridge MEA

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