Anita Joseph caught up with Afzaal Ahmad of Infinity Data Systems to explore the company’s USP and its plans for 2024.
How does the company segment the market so that you can focus equally on each?
We’ve segmented the market into the following verticals: education, hospitality, healthcare, corporate, government and construction. However, we don’t restrict our sales team to any of these segments, since our business is based more on personal relationships and customer confidence. So, if a salesperson has a rapport with a client, we let him handle it with the support of the pre & post sales team.
How do you as a company handle competition, since the services you are offering are not unique in nature?
For the smooth running of operations and to stand out from competition, prices are a parameter but it’s not the only one criteria. IT infrastructure forms a vital aspect of the smooth operations of any company, as well as customer confidence in the response time of the solutions provider. The baseline, however, is that commercial parameters have to be in line with the market.
Adding new customers is critical. So besides cold calling, how else do you approach this?
Our business is mainly reference-based and so we request our existing customers for references. We have also designed a lucrative reference / introduction program, similar to the loyalty program of big companies.
What are your plans for 2024?
We have added Audio/Video as a product / solution in our portfolio and have also done vendor tie-ups for new solution as burglar alarm systems. Today, we are a one-stop solutions provider for all IT/AV-related needs.
