Acronis, a global leader in cyber protection, has unveiled the details of the new Acronis #CyberFit Partner Program. This update to the company’s existing program places increased emphasis on supporting partner development, particularly for cloud-based services,
while rewarding service providers and resellers for their expertise, commitment, and growth with Acronis through performance-based benefits and financial compensation.
Acronis’ cloud ecosystem has more than doubled since 2018 and last year saw the largest growth in the number of new partners, with a 30% increase in the number of active service provider partners during 2020. Now, based on feedback from its partners, Acronis provides a partner program that supports forward-thinking go-to-market strategies – enabling partners to earn more while deploying cloud-based solutions that are uniquely suited to meet their clients’ modern protection challenges.
“Acronis makes profitability of our partners a priority. Since the launch of Acronis Cyber Protect last year, we received overwhelmingly positive feedback from partners about the ability to scale their business and increase their IT professionals’ productivity by orders of magnitude. Acronis Cyber Platform enabled partners to automate, customize and deliver cyber protection at a level that was not
possible before,” said Serguei “SB” Beloussov, Acronis’ Founder and CEO. “Now, with the introduction of the new #CyberFit Partner Program, focused on Cloud business, partners have all the tools to steadily grow their business and introduce new cyber protection services to their customers.”
Acronis enhanced partner program Reimagined as a unified program for service providers and resellers, the Acronis #CyberFit Partner
Program now includes:
• Financial incentives that increase as partners advance within the program’s levels, including rebates and proposal-based market development funds (MDF).
• Marketing and sales assets, with additional marketing automation tools and renewal tools coming in March 2021.
• Account management assistance that increases with program level, with dedicated marketing support available to Platinum partners.
• Enhanced technical support to enable faster response times.
• Sales and technical training via the Acronis #CyberFit Academy, with courses available both live and online.
Given the breadth of the enhanced #CyberFit Partner Program, industry observers have noted that Acronis is clearly providing the support that many in the IT channel are seeking.
“In today’s digital-focused world, it is critical for vendors to connect easily and efficiently with partners to optimize the user experience,” said Phil Goodwin, Research Director, IDC. “Acronis’ new #CyberFit
Partner Program was designed to create this exact kind of relationship. By enhancing this offering over the past few years, Acronis has demonstrated its commitment to providing total marketing, technical and financial support to its partners now and in the future with a dedication to cyber protection solutions.”
Additional enhancements to come
Acronis also revealed that beginning in March, partners will be able to engage with a new Partner Portal, a platform that will make account management and communication with Acronis easier than ever.
“Our partners’ success is our success,” says Acronis Channel Chief Alex Ruslyakov. “By increasing our sales, marketing, and technical support tools and training, we’re making it easier than ever for partners to protect and delight their customers with Acronis’ world-class cyber protection solutions. Acronis continues to invest in partner development and growth to our mutual benefit.”
Acronis’ existing partner Ingram Micro have welcomed the announced changes. Dr. Ali Baghdadi, SVP & Chief Executive Ingram Micro META Region; and EMEA Cyber Security said “As today’s pandemic surges on, we value our partnership with Acronis, and with the launch of its new Partner Program, we can jointly deliver significant value to our customers and partners. Not only do we value Acronis’ innovative and
award-winning cyber protection solutions to keep systems safe, we also value Acronis as a trusted partner that can be reached 24/7.”
