In a statement on Tuesday, Acer’s Dubai-based management team committed to delivering sustainable, profitable growth to its channel partner ecosystem across the Middle East.
The brand has recently “fortified” its MEA operations with new hires and the introduction of top-end products, the team said, explaining that Acer’s channel community is growing “bullish” about future prospects.
“Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active,” said Amin Mortazavi, Vice-President, Acer Middle East and Africa. “Working together, we can capture an even more significant share of this growing, hugely exciting IT market.”
The brand will soon embark on a road show to educate all of its channel partners on its new strategy and channel programme for 2013. Acer will also recognise its best partners and distributors from 2012 at the events that it holds.
The road show will visit Saudi Arabia, Qatar, Oman and Kuwait, with the first event starting in Dubai this month. Dedicated events for SMBs will be held in the afternoons during the Dubai leg. The road show will then hit Saudi Arabia in February, before heading to Kuwait. In March, Acer will visit Qatar before finishing up in Oman.
The brand also has plans to visit Karachi in Lahore, in Pakistan, which, the brand notes, is a quickly growing market.
“MEA remains one of the strongest-performing IT markets in the world. Empowering our channel partners in the region and facilitating their growth is instrumental for Acer’s continued success,” said Mortazavi.
