‘The retail chain, Harman Middle East has expressed confidence in achieving a 45 per cent increase in sales during their participation at this year’s edition of the Dubai Shopping Festival (DSF), the UAE’s largest annual shopping event that will run until February 3, 2013. The forecast is attributed to the increasing demand for consumer electronics across the region in general and the UAE in particular. The leading retail store’s positive outlook also complements Harman Middle East’s recent pronouncement that it is on track in achieving its target revenue of $ 400 million for the Fiscal Year 2013.
Industry analysts have pointed out that one important factor that will help drive retail growth is the pick-up in tourists visiting the UAE—bringing in an increased spending on consumer electronic goods. In addition, product innovation and competitive price cuts have also been identified as key drivers for AV spending. During DSF 2013, customers visiting ‘harman house’ stores will have the opportunity to redeem 10 to 40 per cent of the purchase value on any AV product in the store while also receive exciting gifts.
“We are excited about our participation in DSF 2013, which is being positioned as the largest and best yet. Moreover, we are seeing that the buying trend is still on the high and this year we are offering some unbeatable offers on products like flat screens & Smart TV’s, home theatre systems, docking stations and headphones,” said Amit Malani, President, Harman Middle East. “We are currently witness to a positive change in the consumer electronics segment and DSF 2013 will surely prove to be rewarding as well—with consumers seeking products that showcase quality products with better connectivity, performance, speed and the convenience to suit their lifestyles. During our participation at DSF we are focusing on giving more value to the customer for each purchase of our bundle offers and promotions.”
One of the key highlights of ‘harman house’s’ participation at DSF 2013 is the showcase of the world’s first docking station from JBL for the latest Apple devices bearing the Lightning port connector and the first ever range of harman/kardon headphones. Other products on offer include:
- Docking Stations—The largest range of iPhone and iPod docking stations from JBL and harman/kardon, are priced from AED 399 to AED 1999.
- Headphones—The latest line of headphones, including the pioneering range of headphones from harman/kardon, are priced from AED 139 to AED 1499.
- Flat Screen TVs—For DSF 2013, 32-inch models of any Samsung flat screen is offered from AED 1199 to AED 1999.
- Home Theatre Systems—‘harman house’ is offering the latest in home theatre systems, which will be priced from AED 1999.
Aside from the value back offer, ‘harman house’ is also offering exciting bundle offers by giving away items like iPad Mini, Bluetooth Adapters and AKG Wireless Headphones. Customers can also be able to enjoy some exclusive offers on selected Samsung flat screens, wherein customers who buy one LED TV, get two Samsung TV’s free. The promotion also includes value-added privileges like Skyward Miles points and interest-free payment plans on credit cards of leading banks for purchases made before February 03, 2013.
