Memory Technology Middle East (MTC), the regional distributor for brands such as GenX and Xtreme, is working towards cashing in on the demand for handheld mobility devices such as smartphones and tablets in the region.
The distie, which showcased its line up of latest tablet PCs at GITEX, is targeting the low to mid cost segment of the Middle East market. The tablets running on the Android 4.0 platform come in a variety of screen sizes and offer users access to connectivity on-the-go at competitive prices.
“We have been studying the market for quite some time now and have noticed a huge demand for mobility products and see GITEX as the right platform to throw the light on the innovations we bring to market. GenX offer consumers’ access to all the applications and necessary features that are packed into compact and extremely portable devices at half the price,” said
The company is now working on creating a Windows 8 based tablet device to tap into the demand for much awaited Microsoft OS. “The thing about a giant like Microsoft is the familiarity that comes with their technology; Windows is an infamous platform with a majority of users praising the platform for its ease of use. Windows 8 will take this usability to a whole different level and we can already see a massive chunk of the market transitioning to devices built on this latest Microsoft platform. This is why our teams are also working on devising an option built on the latest Windows platform that will be offered to consumers at a competitive price,” he added.
In addition to the GenX range of tablets, MTC also showcased the latest GenX smartphones and digital video cameras at its stand at GITEX Technology Week. The company believes that high quality at lower costs is the secret behind their success as consumers want access to the latest technology platforms but don’t see the need to pay hefty prices for it.
MTC and GenX are also set to launch the ‘Android Box’, a device that when connected to an LCD TV allows users to convert these into fully functional Smart TVs. “Another mega trend emerging in the region is the demand for Smart TVs that bring users maximum connectivity to YouTube and other Internet entertainment that they can enjoy on a high quality screen that is much larger than the traditional connected devices such as notebooks or desktops,” he said.
Established in 1999 by MTC, GenX has witnessed significant growth in the markets of North Africa, Egypt, Levant and the GCC. GENX has established management hubs in Dubai, Jeddah, Riyadh and Yemen, and distributes its products and services to large enterprises, SMEs, service providers and consumers directly through its own sales force and indirectly through a network of channel partners. The company is also working on improving warehousing facilities in the UAE to guarantee better inventory stocking and supply to partners in and around the region.
