X-cite by Alghanim electronics has announced the launch of its first ever e-commerce application for Facebook.
The electronics retailer is one of the first in the region to offer customers the opportunity to shop directly from their Facebook page and X-cite fans can now view special offers directly from X-cite’s Facebook page, interact, engage and shop for their favourite products, it was reported.
X-cite’s e-commerce Facebook integration involves copying different aspects of X-cite’s online portal onto Facebook to expose it to a larger audience. The new ‘Shop’ tab now available on the X-cite’s Facebook page gives visitors an immediate shopping experience of selected inventory. The Facebook application offers a unique virtual-interactive experience allowing shoppers to view, share, and openly discuss their potential purchases, after which they are offered various payment options including Visa, Knet, Mastercard, and even Pay-On-Delivery. This gives customers an opportunity to try out new and innovative ways to explore safe and secure online shopping, the company said.
X-cite was recently recognised for this application with the Best Facebook Interactive Award at the Pan Arab Web Awards Academy in Jordan. Ali Maaz, Head of Product and Sales at xcite.com said, “We have an intelligent customer-base requiring intelligent platforms of access. Our new e-commerce platform on facebook allows us to give our customers a new online shopping experience with the capability of directly purchasing xcite.com products in a social environment.”
The company said that since launching ‘Shop Now’ on Facebook to an international audience late last month, users have already begun to take advantage of the show-cased merchandise by purchasing and sharing products. xcite.com is committed to continuous development and is planning for many application upgrades offering a larger selection of items.
X-cite is a prominent consumer electronics retailer in Kuwait and the Middle East operating a network of 17 stores in addition to its e-commerce website. Headquartered in Kuwait, the retailer delivers a modern, dynamic and convenient shopping experience with touch and feel displays, cash and carry shopping, highly trained multilingual sales staff and the latest gadgets and gizmos.
