Sage lays out its vision

The cloud accounting software vendor, Sage has announced its strong commitment to future technologies, with a focus on new and existing partnerships that power business growth . At its annual Sage Summit 2016 conference, the company CEO Stephen Kelly spoke about how, through the use of the latest technologies and tools, Sage is levelling the playing field for entrepreneurs – and it’s just the start of the technology revolution all entrepreneurs and business builders of all sizes need to be a part of to compete and grow.

Following the investment of £139m on research and development during FY15, the Sage CEO used the keynote as a platform to set out how all Sage products will now be connected to the cloud, with new mobile, social, chatbot and IoT offerings in the pipeline for the entire portfolio.

Sage Cloud will allow businesses to integrate all activity across Sage products quickly and easily. It will also make it possible for Sage customers to activate integrations with partner products within a few clicks and will eliminate the need for maintenance or change due to product upgrades. Sage further pledged its dedication to the developer community with the launch of Sage Marketplace, a new open, API-driven platform for Independent Software Vendors to showcase their Sage developer add-ons and apps.

Another highlight was the official launch of Sage’s new admin bot, Pegg, a smart assistant that allows users to track expenses via their chosen messaging app. Pegg removes the complexities and enables entrepreneurs to manage finances through conversation. By digitising information at the point of capture, it takes away the pain from receipts and expenses, eradicating the need for paper and data entry.

This coincides with the news that Sage has partnered with Slack, which will act as one of the core messaging channels connected to Pegg. Having recently joined as Global Director for Mobile Product Management, Sage’s Kriti Sharma said: “With the rise of freelancing and the sharing economy, the number of small businesses is growing exponentially. Most of these business owners use messaging apps, and with Pegg we aim to bridge the gap between these apps and work, rendering accounting invisible to the end user and making running a business as simple as sending a text. We’re incredibly excited to partner with Slack, the fastest growing enterprise messaging app; together we share the vision that the future of the workplace is conversational, easy and fun.” Announced with a demonstration live on stage, the accounting industry’s first bot, Pegg is available now in Beta. New users can register to sign up here for Slack or here for Facebook messenger.

In an interactive live demo, Sage’s new EVP of Product Marketing, Jennifer Warawa, showed how the combined solution of Sage Live and TomTom Telematics works. The new software integration allows businesses with fleets of vehicles – small or big – to seamlessly record mileage and automate expense reports. Because Sage Live is running on the Salesforce platform it can easily use existing integrations with third parties such as TomTom WEBFLEET. Via the fleet management, service journey data is automatically available in Sage Live.

There were several new partnership announcements, as well as details on how existing ones have strengthened. In front of an audience of 15,000 and over 35,000 on LIVE stream, Stephen Kelly announced that Sage’s award-winning real-time accounting solution, Sage Live, will harness the power of Salesforce Lightning. Via the integration, Sage customers will benefit from Salesforce’s new Lightning Experience – a reimagined consumer-like experience that’s modern, efficient and smart – which will be accessible via Sage Live across every device.