In his new role, Topkoç will be responsible for sales, marketing and channel management along with providing consultancy and support services across markets in the region.
Topkoç’s appointment is a clear demonstration of HP’s strategic focus to develop its Software and Solutions business in this growth region. Tayfun will focus on strengthening relationships with strategic partners and further develop the regional service base and HP ecosystem.
Prior to this role, Topkoç was Country Manager for HP Software and Solutions in Turkey since 2007. Topkoç accelerated growth for the division by increasing market share from 11 per cent to 42 per cent and led the team in winning numerous awards and accolades for HP Turkey in the European and MEMA regions.
Under Topkoç’s leadership, HP also established a research and development arm in Turkey, the HP Software Innovation Centre at the Istanbul Technical University. The centre, an arm of the world renowned HP Labs, develops localised software for Turkey using international know-how.
Topkoç is a certified engineer and has received an Executive MBA from Koç University in Turkey.
HP recently appointed Tayfun Topko? to the position of regional director for HP Software and Solutions Middle East.
