Redington Value, the value-added distribution arm of Redington Gulf’s theme at GITEX 2016 is ‘catalysing transformation’. 
The distributor’s focus at the exhibition is around its “fully functional” solutions centre, and Red Vault and Uniplum, its new consulting arm launched at the show.
The company is also sharing insights and the growth curve of its integrated cloud solutions platform, RedCloud, which was launched at GITEX 2015.
Ramkumar Balakrishnan, President, Redington Value Distribution, said, “We want to be a catalyst for the channel to help them transform. To achieve this, we are also investing in our role to partners. The consumption models are changing from traditional sourcing of IT to sourcing it from cloud. We are trying to enable partners to thrive in this market transformation through key initiatives such as Uniplum.”
According to Balakrishnan, Uniplum will be focused on three important areas where the company has observed a lack of skills in the market with the channel. These are around the cloud transformation journey, Big Data and analytics and Internet of Things. The new division aims to provide consulting on new technology and solutions for numerous verticals and help partners to sell those solutions effectively.
“We are showcasing around 25 different solutions at our recently-launched executive briefing multi-vendor solutions centre, with plans to expand it further,” Balakrishnan added. “The initial response we have got from partners and vendors who have visited the centre has been fantastic.”
The marketing initiative from the distributor termed Red Enable also enables partners through training and joint end-user demand generation focusing on certain technology verticals such as hyper-converged infrastructure.
Going forward, the distributor will continue to focus and develop on its newly launched solutions centre and consulting arm.
