Mahindra Comviva has announced the appointment of Kaustubh Kashyap as the new Market Unit Head for the MENA region.
With this appointment, Mahindra Comviva aims to aggressively focusing on extending its footprint across the MENA region to achieve the next growth phase. The company is targeting a 250 percent growth in revenues over the next three years, with a strong focus on research, development and deployment of big data analytics and future-oriented technologies. This will help the company contribute to innovation within the industry and support the digital transformation of the region.
The company introduced its offerings in Big Data analytics to assist operators to increase revenues, achieve higher retention and improve customer experience, by promoting spend on network, by extending subscribers’ age on the network and by providing unified and consistent experiences across the touch-points of the subscribers.
Kaustubh Kashyap, Vice President and Head of MENA Region, Mahindra Comviva, said, “With over 10 years of presence in the MENA region, Mahindra Comviva has gained extensive market expertise and know-how, which it can now exploit to provide differentiated portfolio of offerings across the region. Mahindra Comviva is not only being considered as a technology partner but also is fast becoming a business partner to the major operators and banks in the region.”
Speaking on the occasion Amit Sanyal, Assistant Vice President & Head of Consumer Value Solutions, Mahindra Comviva, said, “With competition intensifying across markets, operators are increasingly focusing on offering innovative services and promotions to grow revenues and retain customers on their network. Our big-data based real-time analytics solutions in the customer value management domain will bring greater convenience to the operators and banks and deliver timely and relevant offers to the subscribers.”
