Amer Caruba, Managing Director, Comstor Saudi Arabia, discusses how AI is impacting the IT workforce, Cisco security offerings and their exclusive partner program.
Q: How is the evolution of AI impacting the world of IT?
A: The world is in the middle of an unprecedented era of artificial intelligence innovation. There is a strong belief that in the future there will be two types of companies: those who will lead on AI and those that risk irrelevance. For the organisations who take AI seriously, the composition of their workforce is about to change dramatically.
Most of the workforce today is entirely human but, in the future, this is expected to change drastically. Future workforce is expected to include a variety of AI workers—including apps, agents, robots, and even humanoids. We’ll be living in a world where connected AI agents and people work together to orchestrate all manner of complex workflows. This is expected to translate into massive gains in productivity and capacity, with considerable shared benefits.
In the near term, AI’s impact is expected to accelerate on several areas such as Automation of IT Operations, Cybersecurity Enhancements, Data Management and Analytics, Improved Customer Support, Enhanced Cloud Computing and IT Infrastructure Optimisation.
Q: What strategic initiatives has Cisco implemented to enhance its security offerings?
A: Innovations such as Cisco Hypershield and strategic acquisitions like Splunk and Isovalent, have enabled Cisco to significantly enhance the power and scope of its security platform. Keeping in mind how industry is evolving, Cisco is harnessing AI to reframe how organisations think about cybersecurity outcomes and tip the scales in favour of defenders. Cisco combines AI with its breadth of telemetry across the network, private and public cloud infrastructure, applications, internet, email, and endpoints. These innovations result in more accurate and reliable outcomes.
Overall, Cisco is committed to creating an AI-enhanced cybersecurity offerings for better outcomes.
Q: How is Comstor helping partners maximise the opportunity with Cisco Security?
A: As a true collaborator in Cisco’s go-to-market and channel strategy, Comstor has launched its biggest ever security enablement programme for the partners.
Enrolment into this program not only entitles partners to get access to an unparalleled and rapidly growing team of cybersecurity experts from Comstor but also helps them get support in achieving their own specialisations with Cisco.
Under this program, partners can also benefit from an enhanced and exclusive training, Cisco Secure 360, which provides tools that partners need to effectively position the Cisco Security portfolio. Enrolled partners also gain access to the Cisco Security Deal Concierge Service where a dedicated resource provides strategic support for deals based on customer need.
Another key benefit from this program is getting access to incredibly rich opportunity data that Comstor’s Intelligent Demand team have aggregated from multiple sources. Furthermore, partners can benefit from exclusive marketing assets to drive their end user demand generation.
Image Credit: Comstor
