As White Friday approaches, GoDaddy is unveiling tips to help businesses optimise their promotion strategies and strengthen customer relationships during this key shopping event.
“White Friday is a pivotal moment for businesses in the UAE, providing the opportunity to connect with customers and drive meaningful sales. By implementing some of these concepts, small businesses can help to elevate their brand, drive business growth, and cultivate lasting relationships with customers”, said Selina Bieber, Vice President for International Markets at GoDaddy.
With UAE consumers actively seeking special deals, GoDaddy offers the following six tips to help small businesses succeed this White Friday:
- Optimise Your Online Presence: Using GoDaddy’s E-Store, businesses can easily create a mobile-friendly, user-friendly online store, delivering a seamless experience that positively impacts customer purchases.
- Leverage Email Marketing: Targeted email campaigns with GoDaddy’s Email Marketing tool can engage customers with personalised messages, raising awareness of White Friday promotions and enhancing conversion rates.
- Engage on Social Media: Generate excitement for your White Friday deals on platforms like Instagram and Facebook. Captivating visuals and compelling content can attract a wider audience.
- Offer Early Access Deals: Reward loyal customers by granting early access to White Friday deals, boosting engagement while fostering brand loyalty.
- Utilise Limited-Time Promotions: Offer flash sales and limited-time offers, encouraging shoppers to take action and to drive increased online traffic.
- Analyse and Learn: Review recent sales data to better understand your customer’s preferences and behaviours, to help refining your marketing strategies.
Tools and Resources available to Help Small Businesses
Small businesses looking for guidance on how to maximise their seasonal sales can visit GoDaddy’s resources library. These free resources include information on building an online presence, e-commerce tools, digital marketing, and best practices for website development and growth, and much more.
GoDaddy remains committed to empowering UAE small businesses with online tools, guidance and insights necessary to craft effective marketing strategies, develop engaging promotions, prioritize exceptional customer service, and build success for their business.
Image Credit: GoDaddy
