Nuha Hashem, Cofounder and CTO, Zywa.
Zywa, an all-things money app designed for students (6-25 years old), has announced a strategic partnership with Shukran, the one of the largest retail loyalty programs in the region, to deliver enhanced benefits for students and their families.
The collaboration aims to deliver new value-added experiences for the youth and their families by combining Shukran’s extensive network of participating brands with Zywa’s innovative digital money management platform. As part of the partnership, Zywa users will benefit from gift cards, offers and rewards across Centrepoint, Max Fashion, Home Centre, Splash, Shoemart, Lifestyle, Emax and others.
Focusing on Gen Z and Family Engagement
Zywa provides a mobile-first experience focused on “all things money,” catering specifically to the spending habits and preferences of Gen Z. By partnering with Shukran, Zywa aims to deliver on its promise to empower the next generation to manage their own finances and add significant value through personalized offers and seamless payment experiences.
Nuha Hashem, Co-Founder of Zywa, said, “This partnership with Shukran is a significant step towards expanding our footprint in the MENA region and strengthening our value proposition to Gen Z. Together, we will create a unique ecosystem that blends shopping, lifestyle, and digital payments, making life easier and more rewarding for students and their families. This is a large part of Zywa’s mission to become the go-to platform for ‘all things money’ for Gen Z in the region.”
Driving Loyalty Through Rewards and Exclusive Offers
Through this partnership, Zywa users will enjoy enhanced benefits under the Shukran program, allowing them to get Shukran Gift Cards by participating in various activities and campaigns which they can use for purchases made at any of Landmark Group’s participating stores. Additionally, joint campaigns and initiatives will be launched to engage both students and families, creating a more integrated and rewarding experience for all users.
James Dickson, Chief Product Officer at Landmark Group, said, “We are excited to partner with Zywa to bring a new dimension of value to our members, especially the younger demographic and their families. By combining our robust loyalty program with Zywa’s dynamic payment platform, we are creating a comprehensive ecosystem that meets the needs of today’s tech-savvy consumers.”
Expanding Financial Ecosystems in the Region
Zywa’s partnership with Shukran marks an important move in expanding its footprint within the MENA market. As the first platform focusing on “all things money” for tweens, teens, university
students, and their families in the region, Zywa aims to redefine the payment experience by providing a seamless, mobile-first approach that resonates with younger consumers. By partnering with Shukran, Zywa is set to offer more than just payment solutions; it is building a broader ecosystem that blends lifestyle, rewards, and digital convenience.
For Shukran, which boasts over 13 million engaged loyal members across the region, this partnership represents a significant step towards appealing to younger consumers. The program will also introduce Zywa’s customers to benefits like free access to BOGO deals, exclusive offers, and free online delivery through expanded tiered benefits that recognize, gamify, and reward loyalty across all our brands.