CNME Editor Mark Forker spoke to Nader Paslar, General Manager at CODE81, the new player in the AI space that operates under the umbrella of the fabled Ghobash Group, to find out how the company will leverage its expertise in AI to help Dubai achieve the goals and objectives of its Universal Blueprint for AI – and how its mantra of Code, Create and Cultivate can foster an environment in which innovation flourishes.
The mantra of CODE81 is Code, Create and Cultivate. However, for our readers, can you elaborate more on the mission statement of CODE81, and what the primary factors were behind the inception of the company last year?
At CODE81, our mission is to drive technological innovation and digital transformation across various industries by leveraging the power of coding, creativity, and cultivation of ideas.
Our inception was driven by the vision to fill a critical gap in the market: providing comprehensive, cutting-edge technology solutions that can be tailored to meet the specific needs of our clients. By emphasizing ‘Code, Create, Cultivate,’ we aim to inspire a culture of continuous improvement and innovation, helping businesses navigate and thrive in the rapidly evolving digital landscape.
CODE81 will serve as the technology arm of Ghobash Group, which has spent 50 years driving innovation and economic development across the UAE. That instantly gives you credibility in the marketplace, but can you tell us more about the solutions and services that you provide?
Indeed, being part of the Ghobash Group enhances our credibility and strengthens our market position. CODE81 offers a wide range of solutions and services, including custom software development, low code application solutions, data analytics, AI and machine learning solutions, automation and cloud modernization.
We also provide digital transformation consulting, helping businesses to modernize their operations and improve efficiency. Ultimately, our goal is to deliver end-to-end technology solutions that drive tangible business outcomes for our clients.
Data Analytics, AI, and Machine Learning are key areas of focus for CODE81. However, it’s fair to say that many enterprises are still trying to figure out the best way to harness AI, and another factor for many is that AI is not cheap. What are the biggest challenges you’re helping your clients overcome when it comes to Data Analytics, AI, and Machine Learning?
The biggest challenges our clients face with AI and machine learning are understanding the potential of these technologies, integrating them into existing systems, and managing the costs associated with implementation.
At CODE81, we help clients overcome these challenges by providing clear, actionable insights and strategies for AI adoption. We offer scalable solutions that can grow with the business, ensuring that investments in AI and machine learning deliver maximum ROI.
Finally, we focus on training and support to ensure that our clients’ teams are equipped to leverage these technologies effectively.
In terms of industry verticals, are there any in particular that CODE81 is specifically targeting, or are your best-in-class digital transformation products and solutions tailored for all industries?
While our solutions are versatile and can be applied across various industries, we have identified key verticals where our expertise can make a significant impact.
These include healthcare, finance, retail, and the public sector. In these sectors, we have developed specialized solutions that address industry-specific challenges and drive innovation. However, our team is adept at customizing our offerings to meet the unique needs of any industry, ensuring that every client benefits from our best-in-class digital transformation products and solutions.
The IT and technology sectors are saturated and highly competitive marketplaces. What is it that ultimately differentiates CODE81 from your market rivals, and what will make you a disruptive force in the market?
We combine deep technical expertise with a strong understanding of business processes, enabling us to deliver solutions that not only meet technological needs but also drive business growth.
Our emphasis on innovation, customer-centric solutions, and continuous improvement ensures that we stay ahead of market trends and deliver value to our clients.
Additionally, our strong backing by the Ghobash Group provides us with the resources and credibility to take bold steps and lead the market in new directions.
The Dubai Government has just launched the Dubai Universal Blueprint for AI program, designed to position Dubai as a global leader in AI. One of the remits of the program is for every single government entity to appoint a dedicated CEO for AI. What role do you envisage CODE81 playing in helping the Dubai government achieve the goals of their ambitious program?
CODE81 is well-positioned to play a pivotal role in the Dubai Universal Blueprint for AI program. Our expertise in AI and machine learning, combined with our experience in digital transformation, makes us an ideal partner for government entities looking to harness the power of AI.
We can assist in developing and implementing AI strategies, providing training and support for AI CEOs, and delivering customized AI solutions that address specific governmental needs.
By working closely with the Dubai Government, we aim to contribute to the city’s vision of becoming a global leader in AI, driving innovation and improving public services through advanced technologies.